The EmpowHer Planning System

A financial planning system specifically designed to address the unique financial needs of women.

Women Face Unique Retirement Challenges

Retirement planning isn’t one-size-fits-all—and for women, the stakes are even higher. Research shows: 

  • Longevity: Women live on average 6 years longer than men, which means retirement savings must stretch further.
  • Widowhood: The average age of widowhood is just 59 years old. Many women will spend decades managing finances alone.
  • Healthcare Costs: Women typically face higher healthcare expenses due to longer lifespans and increased likelihood of chronic health conditions.
  • Career Disruptions: Time away from the workforce to raise children or care for aging parents often means women earn and save less over a lifetime.
  • Pay Gap: Women still earn less on average than men, leaving less money available for long-term saving and investing.

These challenges make it critical for women to have a financial plan designed specifically for them—one that doesn’t just assume the same strategies work equally well for men and women.

Traditional Financial Planning Falls Short

Here’s the truth: Many financial advisors and experts overlook the needs of women when creating retirement plans. Far too often, plans are:

  • Built around a male-centered financial model that doesn’t reflect women’s realities.
  • Focused only on the household level, ignoring the very real possibility of outliving a spouse.
  • Blind to the long-term financial impact of healthcare, widowhood, and caregiving.

The result? Women are left unprepared, underserved, and uncertain.

The EmpowHer Planning System

The EmpowHer Planning System was created to change that.

We design customized retirement strategies that address women’s unique needs and empower them to live the retirements they not only want—but deserve.

​Whether you’re:

  • Single: We’ll help you create a plan that builds lifelong security, ensures you don’t run out of money, and gives you confidence in every stage of retirement.
  • Married: We’ll help you prepare for the future—together and individually—so you’re financially protected no matter what life brings, including widowhood or unexpected healthcare costs.

Every plan in the EmpowHer system includes:

  • A strategy tailored to your longevity and lifestyle goals.
  • Protection against the financial realities of widowhood and healthcare costs.
  • A clear, actionable roadmap that brings you clarity, confidence, and control over your financial future.

Take the First Step Toward Your Retirement with Confidence

You’ve worked hard to get here. You deserve a retirement that reflects your goals, protects your future, and empowers you to live fully.

​The EmpowHer Planning System is here to help you build it.

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Not ready to meet but want to learn more about empowering your financial journey?

Request our FREE Financial Empowerment Kit for Women!

In this kit, you'll discover:

  • The little-known strategies for making your financial future stronger than ever before.
  • ​How to spot and avoid the money "myths" espoused by gurus that could derail your retirement.
  • ​The surefire path to true wealth building, financial independence, and happiness.

Why Did Two MEN Create a Retirement Kit for Women?

It's all because of Jeannette.

The mother of Dan Cuprill and grandmother of Wes, Jeannette experienced divorce at a young age and became a widow after her second husband passed in late 2023.

​Despite these challenges, Jeannette always persevered and remained resilient. Her steadfastness in the face of grief and uncertainty is what inspired Dan and then Wes to dedicate themselves to helping women navigate their own financial challenges and create successful retirement for themselves.

​​​The Suddenly Single books are just one way Dan and Wes are working to provide women who have experienced divorce or widowhood the resources and strategies they need to restore confidence in their finances and look toward their futures with optimism.